The Glossary
Demystifying Actives
What does it do? Who is it for? Do you really need it? Discover the science behind K-Beauty's powerhouse ingredients.
Centella Asiatica
Also known as Cica, this ancient herb is the ultimate soothing and calming ingredient.
Calms RednessWound HealingAnti-inflammatory
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Heartleaf
A rising star in K-Beauty known for its exceptional purifying and acne-soothing abilities.
Acne SoothingPurifyingBalances Sebum
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Mugwort
The underrated 'calm-down button' for sensitive and overwhelmed skin.
AntibacterialAnti-inflammatoryBarrier Protection
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Niacinamide
Vitamin B3: The multi-tasking brightening and pore-refining staple.
BrighteningSebum ControlPore Minimizing
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Propolis
A bee-derived powerhouse for intense glow, healing, and fighting breakouts.
AntibacterialSkin HealingDeeply Moisturizing
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Rice Extract
A centuries-old Korean staple for gentle brightening, hydration, and a milky-soft glow.
BrighteningDeep HydrationEvens Skin Tone
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Snail Mucin
The ultimate hydration and repair powerhouse loved for its unique, stringy texture.
Intense HydrationSkin RepairRedness Reduction
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More ingredients added weekly.